About Us

LoYo Body is an Indie beauty brand that focuses on Clean Beauty while creating plastic waste awareness.

Our Inspiration.

We are passionate about the making of clean beauty. We love the fact that more people want to take control of what is being applied to their bodies. We are saying no to Toxic and Harmful Ingredients.  

Our motivation.

There is a high demand for clean and luxury beauty products, but there is NOT enough options where the customer can purchase these products and recycle or refill them at the same time. The result is that the personal care industry can have a negative impact on the environment.

The problem we want to solve.

The problem we want to solve is to decrease single-use and plastic pollution from beauty product usage, more specifically, the packaging of our products.

What solution we are offering.

We are not only ditching plastic from our brand, but we are also offering an online and onsite program to allow our customers to recycle LoYo empty jars in exchange for a reward.

Our Goal.

Our goal is to create awareness among our beauty community in minimizing plastic waste.

Our Promise.

We understand that recycling and going plastic-free is not a 100% perfect solution to pollution. We will continue our research to incorporate and improve our brand to minimize pollution and plastic waste as much as possible. From mushroom packaging to starting the conversation about Carbon footprint and going zero emissions by owning our own 100% electric truck, to deliver our beauty products to local customers.

Meet the founder and CEO, Jessica Perez.

It all started seven years ago…. in a tiny kitchen, with a “How to make your own natural soap recipe”.

It all started seven years ago…. in a tiny kitchen, with a “How to make your own natural soap recipe”.

LoveYourself Body was originally created as a hobby. I’ve always been curious about soap making and homemade cosmetics. While creating my personal formulas and doing ingredient research I quickly learned about all the harmful ingredients that are used in our daily personal skin care. I knew I needed to make a difference for my family and friends. I quickly received my community support and found myself loving the entrepreneur life. Selling in local stores, such as Whole Foods and small businesses. The best of all, my community loved my products.

My knowledge extends from being in the health, beauty, and customer service industry for over seven years as a massage therapist, beauty buyer, and product developer, and currently getting my Herbalist and Natural Skin Care Certification. Over these years, I’ve learned that skincare is not only a tool to look better but it is also part of our daily wellness routine.